The Missouri Lottery has been granted the second-highest responsible gaming verification standard in the United States, according to the National Council on Problem Gambling (NCPG) and the North American Association of State and Provincial Lotteries (NASPL). The Missouri Lottery joins six other lottery organizations that have been granted the “Implementation Level” of certification since the verification standard began in 2016.
“This new certification comes as another affirmation that our organization continues to operate in a socially responsible manner by placing our players’ needs and their protection as a top priority,” said May Scheve Reardon, executive director of the Missouri Lottery.
The Missouri Lottery was selected to take part in the second application process of the new verification standard based on the organization’s decades-long dedication to responsible gaming. Certification was granted on behalf of the NCPG and NASPL based on the Lottery’s existing responsible gaming program as it relates to research, employee training, retailer training, player education, product oversight, advertising, engagement and awareness, and budget.
“To achieve the verification standard, the member lottery must be judged to be proficient in seven of the eight categories,” said Keith Whyte, executive director of the NCPG, in a statement to the Lottery. “Tangible results and efforts in the specific areas of assessment are a hallmark of an application at this level.”
The new certification comes after the Lottery received a Level 3 certification distinction from the World Lottery Association (WLA) in 2015.
“The two certifications we have earned through NASPL/NCPG and WLA are the second-highest certifications available in the respective programs,” said Reardon. “While responsible gaming helps fulfill our core value of integrity, we are dedicated to further improving our efforts even more in the coming years in pursuit of the highest standards available.”
Additional information about the Missouri Lottery’s responsible gaming program can be found at MOLottery.com.