2016-12-22 15:52:51.2

Missouri Lottery First Lottery to Serve Up Snapchat Geofilters

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Frame and share your selfie using one of the Missouri Lottery’s new holiday Snapchat Geofilters. The Missouri Lottery is the first U.S. lottery to purchase location filters for Snapchatters who live in Missouri and are 18 years old or older.

“Snapchat is growing tremendously; it’s the new craze,” said May Scheve Reardon, executive director of the Missouri Lottery. “We’re offering a total of five holiday filters. The fourth one will be released today and the fifth and final one tomorrow.”

Geofilters are creative overlays for Snaps in different places. When Snapchatters in certain locations take a Snap, they’ll be able to swipe left or right and see a Geofilter and use it to explain where, when and why they took the Snap. They can then send a Snap with a Geofilter to other Snapchatters or add it to their daily Story.

Reardon said the Lottery works hard to be innovative and fun. Adding these Geofilters to Snapchat is one way to reach new potential players.

“The first filter we offered was Dec. 12, and it was used by thousands of people and seen by well over a hundred thousand people,” she said. “It’s been very popular. But they are only available for one day.”

Reardon noted that Snapchat is growing among the millennial crowd and those older.

“Roughly 80 percent of daily Snapchat users are over 18,” she said. “So it now makes sense to use this entertaining platform.”

Geofilters allow the Missouri Lottery to take part in the millions of Snaps sent between friends each day on Snapchat. To sign up for a Snapchat account, download the app on your mobile device.

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