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2016-02-23 15:47:28.207

Missouri Scratchers Sales Setting New Records


Missouri Lottery Scratchers sales continue to reach new heights due to the first $30 Scratchers game and momentum from holiday Scratchers and promotions, along with the record $1.5 billion Powerball run that ended Jan. 13 and helped raise sales across all Lottery products. Five of the highest Scratchers sales weeks in the Lottery’s history have occurred during the last eight weeks, with last week being the highest.

“Scratchers sales last week were $18.8 million,” said May Scheve Reardon, executive director of the Missouri Lottery. “Of those sales, $4.3 million was from the new $30 Scratchers game alone.”

The Lottery’s first $30 Scratchers game, “$300,000,000 Golden Ticket,” officially went on sale Jan. 25. It offers more than $300 million in prizes, 30 chances to win up to $10 million on each ticket, and there are 15 prizes between $1 million and $10 million in the game. There will also be three second-chance drawings for a chance to win up to $1 million, along with monthly drawings for 10 $500 cash prizes throughout the year.

Reardon noted that the holidays produce some of the highest Scratchers sales of the year, because of holiday games, promotions and gift-giving. In addition to the holidays, the Lottery benefited from a record Powerball jackpot in January, and Scratchers sales also go up during big jackpot runs due to increased store traffic and lottery game awareness.

“We also just started MO Money Mondays in January, which is a program to release new Scratchers on the last Monday of each month,” Reardon noted. “This should provide consistency, so players will know when new games will come out. It should also boost sales over time.”

 







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