May 20, 2002
NEW CLUB KENO GAME BEGINS MAY 28
Missourians have a new game to play - the new Missouri Lottery game "Club Keno." The game, which starts May 28, will be offered initially in approximately 470 licensed social-environment retail locations like restaurants, bars and fraternal organizations. "Adding this game to our product mix is estimated to provide $20.8 million in additional proceeds during the first year for much-needed public education programs," said Jim Scroggins, executive director of the Missouri Lottery. "Given Missouri’s current financial situation, every dollar counts."
"Club Keno" sales will begin on May 28, and drawings will be held every five minutes between 5 a.m. and 12:50 a.m., seven days a week. Players can spend from $1 to $20 per draw and they can pick how many numbers or "spots" they want to play from one to 10. The computer will draw 20 numbers from a range of 1 to 80, and those numbers will be shown on a television screen (video only; no audio). Players can win from $1 to $100,000 on a $1 ticket by matching their numbers with the numbers drawn. "This is basically the same game format as our Lotto and Powerball games, except the drawings are more frequent and the numbers are drawn by a computer, rather than a ball machine," said Scott White, on-line product manager for the Missouri Lottery. "There is also more variety on play options."
The Missouri Lottery expects "Club Keno" to generate approximately $79 million in sales annually. Like other Missouri Lottery products, retailers who sell the game will earn a 5 percent commission for selling tickets, and a 2 percent cashing bonus for redeeming winning tickets. Retailers are expected to earn approximately $5 million in commissions, incentives and bonuses during "Club Keno’s" first year. The overall odds of winning in the new game range between 1 in 3.86 in the "four-spot" game to 1 in 16.63 in the "two-spot" game. (See attached for complete odds.)