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December 4, 2013

Lottery Joins Charge to Promote Responsible Gift-Giving

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The Missouri Lottery is joining dozens of other lotteries around the globe to encourage responsible gift-giving by participating in the 2013 Holiday Campaign, which is sponsored by the National Council on Problem Gambling and McGill University. The theme of this year’s campaign is, “Give Responsibly – Lottery Tickets Aren’t Child’s Play.”
 
Missouri Lottery Executive Director May Scheve Reardon said that this is the Lottery’s third consecutive year participating in the holiday campaign. 
   
“We’re proud to once again partner with so many other lotteries to promote responsible play and gift-giving,” shared Reardon, who added that the Lottery will feature a “give responsibly” message via the Lottery’s website (MOLottery.com), retailer portal and social media accounts, including Facebook, Twitter and the Lottery’s blog.
 
Reardon explained that although Lottery tickets make fun gifts and gift tags for adults, the holiday campaign is a way to remind players that tickets should not be purchased for minors.
 
“This campaign provides lotteries with an excellent opportunity to inform players that they can still keep the fun in the holidays, but they don’t need to do so by purchasing tickets as gifts for children,” she said.
  
Reardon added that she’s thrilled to participate in the 2013 Holiday Campaign, which focuses on protecting minors, because the Missouri Lottery exists to raise funds for public education, and, ultimately, make a positive impact in the lives of Missouri students through programs like A+ Scholarships, Virtual Schools and the Foundation Program.
 
“One hundred percent of Lottery proceeds go directly to public education,” she continued. “When players support the Missouri Lottery, they are Playing It Forward for thousands of students across the state.”
 
To learn more about the 2013 Holiday Campaign, visit ncpgambling.org/holiday.

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