News

September 9, 2013

Dierbergs Contributes More than $271,640 to Public Education

For the second consecutive year, Dierbergs, 222 N. Highway 67 in Florissant, was inducted into the Missouri Lottery’s Million Dollar Club, an elite group of 33 retailers, for selling more than $1 million in Lottery products last year. To celebrate the achievement, the Missouri Lottery hosted a customer appreciation event at the store on June 28.
           
“The real winner is public education,” said May Scheve Reardon, executive director for the Missouri Lottery. “Lottery sales this Dierbergs alone generated more than $271,640 for public education in calendar year 2012.”
           
Reardon explained that the Million Dollar Club is a way to honor retail locations that are going above and beyond to raise money for a variety of programs, including A+ Scholarships, Virtual Schools, Special Education Excess Costs, Access Missouri, the Classroom Trust Fund, library acquisitions and educational scholarships.       
          
“The customer appreciation event was meant to be a fun way to both highlight the store’s success and reward their customers by holding special in-store drawings and awarding prizes,” Reardon said.

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