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July 31, 2013

Chance to Win Luxurious Cadillacs® Coming Soon

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Missouri Lottery players may be able to add some luxury and opulence to their ride this fall by playing the Lottery’s new “Cadillac® Riches” Scratchers game or entering the related promotion. Players will have a chance to uncover six Cadillacs® instantly in the $5 game, which will feature four different models, along with a chance to win up to $100,000 cash. In addition, players can enter their non-winning tickets into a second-chance promotion for a chance to win a Cadillac® Escalade™ or cash prizes. Both the game and promotion begin Aug. 5.

“This is the first time we’ve teamed up with Cadillac® and offered such a luxurious prize,” said May Scheve Reardon, executive director for the Missouri Lottery. “Cadillac® is a well-known, luxury brand and we think it will attract new players to our Scratchers product, along with appealing to our current players.”

The Lottery will pay state and federal withholding taxes on all vehicle prizes. Players can also choose to take the cash option.

The six vehicles available instantly through the Scratchers game include the Cadillac® Escalade™, the Cadillac® CTS™ Sports Sedan, the Cadillac® SRX™ Crossover and the Cadillac® Escalade™ EXT.

“If you don’t win a prize in the game instantly, you can enter your ticket into one of three second-chance drawings for a chance to win a new Escalade™ or one of 60 cash prizes,” Reardon added.

The “Cadillac Riches” promotion, which runs from Aug. 5 through Nov. 5, consists of three drawings. In each drawing, one player will win a Cadillac® Escalade™, and 20 players will be drawn to win $250 cash. The drawing deadlines are Sept. 3, Oct. 1 and Nov. 5.

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