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March 25, 2011

Missouri Lottery, Bass Pro ShopsŪ Team Up for Ultimate Outdoor Adventure

Story Photo Have you ever dreamed about rafting the cool white water of the Arkansas River in Colorado or king salmon fishing and bear-watching in Alaska?  Or maybe your dreams lie closer to home, like staying at the luxurious Big Cedar® Lodge on Table Rock Lake.  Any of these dreams could come true by playing the new “Missouri Lottery’s 25th Anniversary Bass Pro Shops®” Scratchers game and promotion, which both officially begin March 26.

“We’re fortunate to have the number one outdoor destination retailer in America headquartered right here in Missouri,” said May Scheve Reardon, executive director of the Missouri Lottery.  “When you think of Missouri, you can’t help but think of Bass Pro.  Many of our players are outdoor enthusiasts, so we thought this was the perfect tie-in.”

Reardon noted that the partnership between the Missouri Lottery and Bass Pro Shops benefits Missouri by promoting the sale of products offered by two in-state businesses – one public and one private – that employ hundreds of Missourians and bring millions in revenue into the state’s economy.

The new $5 Scratchers ticket features four different outdoor scenes and offers players a chance to win up to $75,000 cash and one of more than 750 Bass Pro Shops gift cards worth $500. In addition to the game, players can enter non-winning tickets into the “Missouri Lottery’s Ultimate Outdoor Adventure” promotion for a chance to win one of three grand-prize outdoor adventure trip packages of the winners’ choice, selecting from among 10 all-inclusive adventure packages worth more than $24,000, which includes taxes.

“Since it is part of our 25th anniversary celebration, we wanted to make these trips special,” Reardon said.  “We wanted to offer trip packages that would fulfill an outdoorsman’s wildest dreams.”

The promotion includes three drawings.  Three grand-prize trip packages (one per drawing) will be awarded to the winners’ choice of 10 ultimate outdoor adventures, such as a Colorado white water excursion, an Alaskan angling adventure, a South Dakota pheasants/grouse/partridge hunting trip, a Key West sports fishing escape and a Cabo San Lucas deep sea adventure, just to name a few.  Players who enter the promotion also have a chance to win one of 75 Bass Pro Shops gift cards worth $500 (25 awarded per drawing).

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