Barkley Selected As Missouri Lottery's New Ad Agency
Barkley, an advertising agency in Kansas City, was awarded the Missouri Lottery’s advertising contract during the Oct. 13 meeting of the Missouri Lottery Commission held in Jefferson City. The value of the contract is dependent upon legislative appropriations and is effective through June 30, 2013.
“Our evaluation committee said Barkley pitched some amazing concepts during the bid process,” said May Scheve Reardon, executive director of the Missouri Lottery. “We are looking for new ways to reach our players and potential players and fresh ideas about how to get our messages out. We think Barkley will be on board to help us achieve that goal."
Reardon noted that effective messaging drives sales and higher sales mean more money for Missouri’s students and education. To date, the Lottery has provided more than $3.8 billion to the state and public education.
"We are certainly excited about winning the account," said Jeff King, CEO, Barkley. "But more importantly, we are thrilled to be helping the Missouri Lottery fulfill its core purpose of improving the quality of education for the children of our state. Cause branding is at the core of what we do at Barkley, and it’s at the core of the Missouri Lottery’s brand."
About the Missouri Lottery (www.molottery.com)
More than 70 percent of Missouri voters approved a lottery in 1984. Since sales started in 1986, the Missouri Lottery has contributed more than $3.8 billion to the state and public education. Each year the Lottery generates more than $250 million for vital education programs, including A+ scholarships. Missouri Lottery players have won more than $7.6 billion in prizes, and retailers have earned more than $800 million in commissions. Overall, more than 96 cents of every dollar spent on the Lottery benefits Missouri.
About Barkley (www.barkleyus.com)
Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 275 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, St. Louis and Pittsburgh with additional field offices across the nation. More info: www.barkleyREI.com ( http://www.barkleyrei.com/ ).