August 24, 2010
Missouri Lottery Unveils First 'St. Louis Rams' Ticket
The Missouri Lottery has teamed up with the St. Louis Rams® to offer the first ever “St. Louis Rams” Scratchers ticket. Not only can St. Louis Rams fans and Lottery players win cash prizes up to $70,000, but they can also win unique experiences – such as a trip to an away game on the team plane – through three drawings in the “Rams Gridiron Gold
“This is the first time in Missouri Lottery history that we’ve offered an NFL ticket,” said May Scheve Reardon, executive director of the Missouri Lottery. “We could not be more excited to be able to partner with the Rams and be able to offer their fans and Missouri Lottery players a chance to win such amazing prizes.”
Reardon noted that partnering with such a well-known sports team is an invaluable asset to the Lottery.
“Being able to offer the ‘St. Louis Rams’ ticket is a wonderful way for us to reach new players and potentially increase our proceeds, which directly benefit Missouri students,” said Reardon.
“We are thrilled to add Missouri Lottery to our sponsorship family and combine the power of two proven brands that are both moving in positive directions,” said Bob Reif, executive vice president of sales and marketing/chief marketing officer, St. Louis Rams. “This partnership will allow our fans the opportunity to win unique Rams prizes, and all of Missouri to win through the increased educational funding that will result from the game.”
In addition to being able to win up to $70,000 instantly in the game, players can send in non-winning tickets to the “Rams Gridiron Gold” ( http://www.molottery.com/extras/nfl_rams/details.shtm ) promotion for a chance to win:
- Grand Prize – 2010 or 2011 St. Louis Rams Road Trip: Two tickets on the St. Louis Rams team plane, game tickets, hotel and pre-game field passes (One per prize drawing; three prizes total)
- First Prize – 2011 St. Louis Rams Legends Suite Season Tickets: Two season tickets to the all-inclusive suite including food, beverages and a parking pass. (One prize per drawing; three prizes total)
- Second Prize – 16 tickets to a private St. Louis Rams Luxury Suite for one game during the 2010 or 2011 season, plus food and beverages and five parking passes. (One prize per drawing; three prizes total)
- Third Prize – Rams Club-Level single-game tickets for two to a 2010 or 2011 game, $250 for travel expenses and $50 for food and beverage credit to be used at the game. (Two prizes per drawing; six prizes total)
- Fourth Prize – Authentic autographed St. Louis Rams jersey. (Four prizes per drawing; 12 prizes total)
- Fifth Prize – St. Louis Rams $100 Pro Shop gift card that can be redeemed online at www.stlouisrams.com (50 prizes per drawing; 150 prizes total)
There are three ways to enter the promotion: online at www.molottery.com; in person at any of the Lottery’s four offices, located in St. Louis, Jefferson City, Springfield and Kansas City; and by mail at:
Rams Gridiron Gold Promotion
11469 Olive Blvd., #302
Creve Coeur, MO 63141
Drawing dates and deadlines can be found at Molottery.com or at retail locations. The game is currently being delivered to Missouri Lottery retail locations this week.
In addition to the St. Louis Rams, the Missouri Lottery is also teaming up with the Kansas City Chiefs to offer a similar ticket and promotion. Details about each ticket and related promotion can be found at Molottery.com.