October 13, 2005
Pick 3, Take 5 Promotion Brings Sales To Record Levels
The Missouri Lottery’s new "Pick 3, Take 5" promotion has boosted SHOW ME 5 Paydown sales to record levels. Scott White, on-line product manager for the Missouri Lottery, said SHOW ME 5 Paydown sales for the past week were the highest ever - $627,852 - which means approximately $171,000 will go to public education from that game’s sales from just one week. When players make a $3 single-ticket purchase for a drawing during the three-week promotion, which runs from Oct. 2 through Oct. 22, they will receive a free $1 SHOW ME 5 Paydown ticket.
"SHOW ME 5 Paydown sales increased nearly 49 percent during the first week of this promotion, and Pick 3 sales have increased nearly 11 percent," said White. "The promotion has been very successful, and we are hopeful that it will continue."
Missouri Lottery Pick 3 players have until Oct. 22 to receive a free SHOW ME 5 Paydown play through the promotion.
Pick 3 is a twice-daily cash game that offers players a chance to win up to $600. SHOW ME 5 Paydown is a twice daily cash Numbers Game that offers players a chance to win $50,000 tax paid.
For more information about the promotion, see the Lottery’s Web site at molottery.com.