News

June 21, 2004

Lottery Launches New Web Promotion, Birthday Feature

Tell a friend about the Missouri Lottery’s My Lottery player services, and you might get a special night out at the ballpark or $500 cash, compliments of the new "Tell-A-Friend" limited-time promotion that starts June 28. Also, starting July 1, My Lottery participants will receive a free-play coupon on their birthday, which is good towards the purchase of any Missouri Lottery Numbers game, except Club Keno, at any Missouri Lottery Numbers Games retailer.

"We’re excited about the new additions to our Web site, and we think our players will enjoy them, too," said Gary Gonder, director of communications for the Missouri Lottery.

For every friend you get to join the Missouri Lottery’s My Lottery Web site program from June 28 through July 18, you will get one entry into the "Tell-A-Friend" baseball getaway promotion for a chance to win a prize package consisting of your choice of a special baseball getaway or $500 cash.

"There are a lot of advantages to being a member of My Lottery," said Gonder. "We think this promotion will be a great way to get others talking about the Web site feature and a great chance for them to win something for it."

Some of the advantages to being a My Lottery member include saving time and postage when entering select promotions, receiving the daily or twice-weekly News & Numbers E-newsletter, receiving jackpot alert notices, getting notification when your favorite numbers are drawn, having a variety of Lottery Captains tools to manage group-play activities and participating in a variety of special My Lottery Web promotions throughout the year.

"In addition to saving you time, effort and postage, starting July 1, you can also get a free play on your birthday," said Gonder. "We’re trying to make things as convenient for our players as possible. In addition, we make sure that none of the My Lottery members’ personal information is sold, traded or otherwise distributed to a third party."

To date, more than 30,000 players are members of My Lottery, and those members have saved more than $300,000 in postage costs when entering select promotions.





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